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Marketing Manager in Phoenix, AZ

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in Phoenix, AZ
101983 - 144075
Low
101983
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
122040
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
144075
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 192665 230803 281088 Vice President of Marketing 166958 196055 224023 Marketing Director 122888 149443 185885 Product Manager 104808 134753 157353 Product Marketing Manager 101418 127690 154810 Marketing Coordinator 56783 70343 85598 Brand Manager 91248 109045 130515 Project Manager 78535 93225 113000 Customer Experience Marketing Manager 67518 84750 101418 Market Researcher 66670 82773 101700 Media Director 109610 132493 154810 Media Buyer 69495 80230 97463 Media Planner 68083 79100 94920 Communications Manager 87858 103113 118650 Communications Specialist 61585 72603 88140 Event Manager 63280 77688 95485 Event Coordinator 49720 57630 67518

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.