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Marketing Director in Phoenix, AZ

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Phoenix, AZ
122888 - 185885
Low
122888
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
149443
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
185885
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 192665 230803 281088 Vice President of Marketing 166958 196055 224023 Product Manager 104808 134753 157353 Product Marketing Manager 101418 127690 154810 Marketing Manager 101983 122040 144075 Marketing Coordinator 56783 70343 85598 Brand Manager 91248 109045 130515 Project Manager 78535 93225 113000 Customer Experience Marketing Manager 67518 84750 101418 Market Researcher 66670 82773 101700 Media Director 109610 132493 154810 Media Buyer 69495 80230 97463 Media Planner 68083 79100 94920 Communications Manager 87858 103113 118650 Communications Specialist 61585 72603 88140 Event Manager 63280 77688 95485 Event Coordinator 49720 57630 67518

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.