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Marketing Automation Specialist in San Antonio, TX

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in San Antonio, TX
71205 - 98223
Low
71205
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
83578
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
98223
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 102010 118928 138118 Marketing Analytics Specialist 71710 86355 109080 Digital Strategist 93930 110595 130290 Growth Marketing Manager 92163 109838 134583 Demand Generation Manager 89890 106303 127513 E-Commerce Marketing Manager 91153 105545 127513 Performance Marketing Manager 75750 104030 132310 Digital Marketing Manager 81558 101758 116403 Digital Marketing Specialist 59085 69690 83325 Digital Project Manager 76760 98223 114888 Email Marketing Manager 70953 89890 107818 Email Marketing Specialist 53025 65903 76003 SEO Specialist 66660 77518 90648 Paid Search Specialist 63630 75750 85850

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.