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Marketing Automation Specialist in Mount Laurel, NJ

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Mount Laurel, NJ
81075 - 111838
Low
81075
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
95163
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
111838
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 116150 135413 157263 Marketing Analytics Specialist 81650 98325 124200 Digital Strategist 106950 125925 148350 Growth Marketing Manager 104938 125063 153238 Demand Generation Manager 102350 121038 145188 E-Commerce Marketing Manager 103788 120175 145188 Performance Marketing Manager 86250 118450 150650 Digital Marketing Manager 92863 115863 132538 Digital Marketing Specialist 67275 79350 94875 Digital Project Manager 87400 111838 130813 Email Marketing Manager 80788 102350 122763 Email Marketing Specialist 60375 75038 86538 SEO Specialist 75900 88263 103213 Paid Search Specialist 72450 86250 97750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.