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Digital Strategist in Mount Laurel, NJ

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Mount Laurel, NJ
106950 - 148350
Low
106950
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
125925
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
148350
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 116150 135413 157263 Marketing Analytics Specialist 81650 98325 124200 Growth Marketing Manager 104938 125063 153238 Demand Generation Manager 102350 121038 145188 E-Commerce Marketing Manager 103788 120175 145188 Performance Marketing Manager 86250 118450 150650 Digital Marketing Manager 92863 115863 132538 Digital Marketing Specialist 67275 79350 94875 Digital Project Manager 87400 111838 130813 Email Marketing Manager 80788 102350 122763 Email Marketing Specialist 60375 75038 86538 Marketing Automation Specialist 81075 95163 111838 SEO Specialist 75900 88263 103213 Paid Search Specialist 72450 86250 97750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.