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Marketing Analytics Specialist in Mount Laurel, NJ

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Mount Laurel, NJ
81650 - 124200
Low
81650
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
98325
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
124200
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 116150 135413 157263 Digital Strategist 106950 125925 148350 Growth Marketing Manager 104938 125063 153238 Demand Generation Manager 102350 121038 145188 E-Commerce Marketing Manager 103788 120175 145188 Performance Marketing Manager 86250 118450 150650 Digital Marketing Manager 92863 115863 132538 Digital Marketing Specialist 67275 79350 94875 Digital Project Manager 87400 111838 130813 Email Marketing Manager 80788 102350 122763 Email Marketing Specialist 60375 75038 86538 Marketing Automation Specialist 81075 95163 111838 SEO Specialist 75900 88263 103213 Paid Search Specialist 72450 86250 97750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.