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Marketing Analytics Specialist in Miami, FL

Marketing Analytics Specialist job description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

Looking for a marketing analytics specialist or a marketing analytics specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics specialist.Search marketing analytics specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualization platform proficiency
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Specialist in Miami, FL

81760 - 124040

Low
81760
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
99120
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
124040
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 120120 135240 157920 Digital Strategist 106960 126000 148400 Growth Marketing Manager 105000 124320 154560 Demand Generation Manager 102480 120960 145320 E-Commerce Marketing Manager 103040 119840 144760 Performance Marketing Manager 86240 117880 150360 Digital Marketing Manager 92680 116200 132160 Digital Marketing Specialist 67200 78960 94640 Digital Project Manager 87360 112000 130480 Email Marketing Manager 81760 102480 124320 Email Marketing Specialist 60200 75040 86520 Marketing Automation Specialist 82040 96320 115360 SEO Specialist 75880 87920 101920 Paid Search Specialist 72800 86240 98000

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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