Digital Marketing Manager in Miami, FL

Digital Marketing Manager job description

Digital marketing managers lead the development and execution of online marketing strategies that strengthen brand awareness, engage target audiences and drive business growth. They oversee digital initiatives across channels, using data-driven insights to optimize performance, improve customer experiences and support organizational goals. Working closely with cross-functional teams, digital marketing managers coordinate campaigns that generate demand, increase website traffic, and improve customer acquisition and retention.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services across online channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital marketing programs

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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A/B testing

AI marketing tools

Answer engine optimization (AEO) and SEO

Audience segmentation

Brand management

Business planning and forecasting

Competitive analysis

Conversion rate optimization

Digital advertising

Email marketing

Integrated campaigns

Marketing analytics

Marketing automation

Salary for Digital Marketing Manager in Miami, FL

92680 - 132160

Low

92680

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

116200

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

132160

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title

Low

Mid

High

Marketing Analytics Manager

120120

135240

157920

Marketing Analytics Specialist

81760

99120

124040

Digital Strategist

106960

126000

148400

Growth Marketing Manager

105000

124320

154560

Demand Generation Manager

102480

120960

145320

E-Commerce Marketing Manager

103040

119840

144760

Performance Marketing Manager

86240

117880

150360

Digital Marketing Specialist

67200

78960

94640

Digital Project Manager

87360

112000

130480

Email Marketing Manager

81760

102480

124320

Email Marketing Specialist

60200

75040

86520

Marketing Automation Specialist

82040

96320

115360

SEO Specialist

75880

87920

101920

Paid Search Specialist

72800

86240

98000

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