Digital Strategist in Miami, FL

Digital Strategist job description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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A/B testing

AI marketing tools

Answer engine optimization (AEO) and SEO

Business planning and forecasting

Competitive analysis

Customer experience management

Digital advertising

Integrated campaigns

Market research

Marketing analytics

Social analytics

Storytelling

Salary for Digital Strategist in Miami, FL

106960 - 148400

Low

106960

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

126000

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

148400

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

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120960

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103040

119840

144760

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86240

117880

150360

Digital Marketing Manager

92680

116200

132160

Digital Marketing Specialist

67200

78960

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87360

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130480

Email Marketing Manager

81760

102480

124320

Email Marketing Specialist

60200

75040

86520

Marketing Automation Specialist

82040

96320

115360

SEO Specialist

75880

87920

101920

Paid Search Specialist

72800

86240

98000

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