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Digital Marketing Specialist in Miami, FL

Digital Marketing Specialist job description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Looking for a digital marketing specialist or a digital marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing specialist.Search digital marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Conversion rate optimization
CRM platform proficiency
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Paid media
Social media platforms

Salary for Digital Marketing Specialist in Miami, FL

67200 - 94640

Low
67200
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
78960
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
94640
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 120120 135240 157920 Marketing Analytics Specialist 81760 99120 124040 Digital Strategist 106960 126000 148400 Growth Marketing Manager 105000 124320 154560 Demand Generation Manager 102480 120960 145320 E-Commerce Marketing Manager 103040 119840 144760 Performance Marketing Manager 86240 117880 150360 Digital Marketing Manager 92680 116200 132160 Digital Project Manager 87360 112000 130480 Email Marketing Manager 81760 102480 124320 Email Marketing Specialist 60200 75040 86520 Marketing Automation Specialist 82040 96320 115360 SEO Specialist 75880 87920 101920 Paid Search Specialist 72800 86240 98000

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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