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Marketing Analytics Manager in Philadelphia, PA

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Philadelphia, PA
117665 - 159314
Low
117665
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
137179
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
159314
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 82715 99608 125820 Digital Strategist 108345 127568 150285 Growth Marketing Manager 106306 126694 155236 Demand Generation Manager 103685 122616 147081 E-Commerce Marketing Manager 105141 121743 147081 Performance Marketing Manager 87375 119995 152615 Digital Marketing Manager 94074 117374 134266 Digital Marketing Specialist 68153 80385 96113 Digital Project Manager 88540 113296 132519 Email Marketing Manager 81841 103685 124364 Email Marketing Specialist 61163 76016 87666 Marketing Automation Specialist 82133 96404 113296 SEO Specialist 76890 89414 104559 Paid Search Specialist 73395 87375 99025

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.