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Performance Marketing Manager in Philadelphia, PA

Performance Marketing Manager Job Description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

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Salary for Performance Marketing Manager in Philadelphia, PA
87375 - 152615
Low
87375
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
119995
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
152615
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 117665 137179 159314 Marketing Analytics Specialist 82715 99608 125820 Digital Strategist 108345 127568 150285 Growth Marketing Manager 106306 126694 155236 Demand Generation Manager 103685 122616 147081 E-Commerce Marketing Manager 105141 121743 147081 Digital Marketing Manager 94074 117374 134266 Digital Marketing Specialist 68153 80385 96113 Digital Project Manager 88540 113296 132519 Email Marketing Manager 81841 103685 124364 Email Marketing Specialist 61163 76016 87666 Marketing Automation Specialist 82133 96404 113296 SEO Specialist 76890 89414 104559 Paid Search Specialist 73395 87375 99025

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.