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E-Commerce Marketing Manager in Philadelphia, PA

E-Commerce Marketing Manager Job Description

E-commerce marketing managers develop and implement plans to achieve online marketing and sales goals through effective e-commerce. They may be expected to drive or contribute to search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behavior. This role also often includes training and leading an e-commerce marketing team. Employers look for candidates who are skilled at translating quantitative information into creative strategies.

Typical e-commerce marketing manager duties:

Developing project budgets and monitoring costsProviding status reports to project stakeholders, including business leadershipCollaborating with IT staff to improve customers’ online experience

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Salary for E-Commerce Marketing Manager in Philadelphia, PA
105141 - 147081
Low
105141
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
121743
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
147081
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 117665 137179 159314 Marketing Analytics Specialist 82715 99608 125820 Digital Strategist 108345 127568 150285 Growth Marketing Manager 106306 126694 155236 Demand Generation Manager 103685 122616 147081 Performance Marketing Manager 87375 119995 152615 Digital Marketing Manager 94074 117374 134266 Digital Marketing Specialist 68153 80385 96113 Digital Project Manager 88540 113296 132519 Email Marketing Manager 81841 103685 124364 Email Marketing Specialist 61163 76016 87666 Marketing Automation Specialist 82133 96404 113296 SEO Specialist 76890 89414 104559 Paid Search Specialist 73395 87375 99025

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.