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Digital Strategist in Philadelphia, PA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Philadelphia, PA
108345 - 150285
Low
108345
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
127568
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
150285
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 117665 137179 159314 Marketing Analytics Specialist 82715 99608 125820 Growth Marketing Manager 106306 126694 155236 Demand Generation Manager 103685 122616 147081 E-Commerce Marketing Manager 105141 121743 147081 Performance Marketing Manager 87375 119995 152615 Digital Marketing Manager 94074 117374 134266 Digital Marketing Specialist 68153 80385 96113 Digital Project Manager 88540 113296 132519 Email Marketing Manager 81841 103685 124364 Email Marketing Specialist 61163 76016 87666 Marketing Automation Specialist 82133 96404 113296 SEO Specialist 76890 89414 104559 Paid Search Specialist 73395 87375 99025

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.