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Email Marketing Manager in Boston, MA

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Boston, MA
93433 - 141978
Low
93433
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
118370
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
141978
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 134330 156608 181878 Marketing Analytics Specialist 94430 113715 143640 Digital Strategist 123690 145635 171570 Growth Marketing Manager 121363 144638 177223 Demand Generation Manager 118370 139983 167913 E-Commerce Marketing Manager 120033 138985 167913 Performance Marketing Manager 99750 136990 174230 Digital Marketing Manager 107398 133998 153283 Digital Marketing Specialist 77805 91770 109725 Digital Project Manager 101080 129343 151288 Email Marketing Specialist 69825 86783 100083 Marketing Automation Specialist 93765 110058 129343 SEO Specialist 87780 102078 119368 Paid Search Specialist 83790 99750 113050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.