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Digital Strategist in Boston, MA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Boston, MA
123690 - 171570
Low
123690
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
145635
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
171570
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 134330 156608 181878 Marketing Analytics Specialist 94430 113715 143640 Growth Marketing Manager 121363 144638 177223 Demand Generation Manager 118370 139983 167913 E-Commerce Marketing Manager 120033 138985 167913 Performance Marketing Manager 99750 136990 174230 Digital Marketing Manager 107398 133998 153283 Digital Marketing Specialist 77805 91770 109725 Digital Project Manager 101080 129343 151288 Email Marketing Manager 93433 118370 141978 Email Marketing Specialist 69825 86783 100083 Marketing Automation Specialist 93765 110058 129343 SEO Specialist 87780 102078 119368 Paid Search Specialist 83790 99750 113050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.