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Digital Marketing Manager in Boston, MA

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Boston, MA
107398 - 153283
Low
107398
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
133998
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
153283
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 134330 156608 181878 Marketing Analytics Specialist 94430 113715 143640 Digital Strategist 123690 145635 171570 Growth Marketing Manager 121363 144638 177223 Demand Generation Manager 118370 139983 167913 E-Commerce Marketing Manager 120033 138985 167913 Performance Marketing Manager 99750 136990 174230 Digital Marketing Specialist 77805 91770 109725 Digital Project Manager 101080 129343 151288 Email Marketing Manager 93433 118370 141978 Email Marketing Specialist 69825 86783 100083 Marketing Automation Specialist 93765 110058 129343 SEO Specialist 87780 102078 119368 Paid Search Specialist 83790 99750 113050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.