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Digital Strategist in Indianapolis, IN

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Indianapolis, IN
90210 - 125130
Low
90210
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
106215
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
125130
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 97970 114218 132648 Marketing Analytics Specialist 68870 82935 104760 Growth Marketing Manager 88513 105488 129253 Demand Generation Manager 86330 102093 122463 E-Commerce Marketing Manager 87543 101365 122463 Performance Marketing Manager 72750 99910 127070 Digital Marketing Manager 78328 97728 111793 Digital Marketing Specialist 56745 66930 80025 Digital Project Manager 73720 94333 110338 Email Marketing Manager 68143 86330 103548 Email Marketing Specialist 50925 63293 72993 Marketing Automation Specialist 68385 80268 94333 SEO Specialist 64020 74448 87058 Paid Search Specialist 61110 72750 82450

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.