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Digital Marketing Specialist in Indianapolis, IN

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Indianapolis, IN
56745 - 80025
Low
56745
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
66930
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
80025
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 97970 114218 132648 Marketing Analytics Specialist 68870 82935 104760 Digital Strategist 90210 106215 125130 Growth Marketing Manager 88513 105488 129253 Demand Generation Manager 86330 102093 122463 E-Commerce Marketing Manager 87543 101365 122463 Performance Marketing Manager 72750 99910 127070 Digital Marketing Manager 78328 97728 111793 Digital Project Manager 73720 94333 110338 Email Marketing Manager 68143 86330 103548 Email Marketing Specialist 50925 63293 72993 Marketing Automation Specialist 68385 80268 94333 SEO Specialist 64020 74448 87058 Paid Search Specialist 61110 72750 82450

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.