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Digital Marketing Specialist in Norfolk, VA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Norfolk, VA
57330 - 80850
Low
57330
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
67620
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
80850
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 98980 115395 134015 Marketing Analytics Specialist 69580 83790 105840 Digital Strategist 91140 107310 126420 Growth Marketing Manager 89425 106575 130585 Demand Generation Manager 87220 103145 123725 E-Commerce Marketing Manager 88445 102410 123725 Performance Marketing Manager 73500 100940 128380 Digital Marketing Manager 79135 98735 112945 Digital Project Manager 74480 95305 111475 Email Marketing Manager 68845 87220 104615 Email Marketing Specialist 51450 63945 73745 Marketing Automation Specialist 69090 81095 95305 SEO Specialist 64680 75215 87955 Paid Search Specialist 61740 73500 83300

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.