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Performance Marketing Manager in Norfolk, VA

Performance Marketing Manager Job Description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

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Salary for Performance Marketing Manager in Norfolk, VA
73500 - 128380
Low
73500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
100940
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
128380
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 98980 115395 134015 Marketing Analytics Specialist 69580 83790 105840 Digital Strategist 91140 107310 126420 Growth Marketing Manager 89425 106575 130585 Demand Generation Manager 87220 103145 123725 E-Commerce Marketing Manager 88445 102410 123725 Digital Marketing Manager 79135 98735 112945 Digital Marketing Specialist 57330 67620 80850 Digital Project Manager 74480 95305 111475 Email Marketing Manager 68845 87220 104615 Email Marketing Specialist 51450 63945 73745 Marketing Automation Specialist 69090 81095 95305 SEO Specialist 64680 75215 87955 Paid Search Specialist 61740 73500 83300

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.