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E-Commerce Marketing Manager in Norfolk, VA

E-Commerce Marketing Manager Job Description

E-commerce marketing managers develop and implement plans to achieve online marketing and sales goals through effective e-commerce. They may be expected to drive or contribute to search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behavior. This role also often includes training and leading an e-commerce marketing team. Employers look for candidates who are skilled at translating quantitative information into creative strategies.

Typical e-commerce marketing manager duties:

Developing project budgets and monitoring costsProviding status reports to project stakeholders, including business leadershipCollaborating with IT staff to improve customers’ online experience

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Salary for E-Commerce Marketing Manager in Norfolk, VA
88445 - 123725
Low
88445
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
102410
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
123725
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 98980 115395 134015 Marketing Analytics Specialist 69580 83790 105840 Digital Strategist 91140 107310 126420 Growth Marketing Manager 89425 106575 130585 Demand Generation Manager 87220 103145 123725 Performance Marketing Manager 73500 100940 128380 Digital Marketing Manager 79135 98735 112945 Digital Marketing Specialist 57330 67620 80850 Digital Project Manager 74480 95305 111475 Email Marketing Manager 68845 87220 104615 Email Marketing Specialist 51450 63945 73745 Marketing Automation Specialist 69090 81095 95305 SEO Specialist 64680 75215 87955 Paid Search Specialist 61740 73500 83300

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.