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Email Marketing Manager in Norfolk, VA

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Norfolk, VA
68845 - 104615
Low
68845
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
87220
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
104615
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 98980 115395 134015 Marketing Analytics Specialist 69580 83790 105840 Digital Strategist 91140 107310 126420 Growth Marketing Manager 89425 106575 130585 Demand Generation Manager 87220 103145 123725 E-Commerce Marketing Manager 88445 102410 123725 Performance Marketing Manager 73500 100940 128380 Digital Marketing Manager 79135 98735 112945 Digital Marketing Specialist 57330 67620 80850 Digital Project Manager 74480 95305 111475 Email Marketing Specialist 51450 63945 73745 Marketing Automation Specialist 69090 81095 95305 SEO Specialist 64680 75215 87955 Paid Search Specialist 61740 73500 83300

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.