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Digital Marketing Specialist in Kansas City, MO

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Kansas City, MO
60548 - 85388
Low
60548
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
71415
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
85388
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 104535 121871 141536 Marketing Analytics Specialist 73485 88493 111780 Digital Strategist 96255 113333 133515 Growth Marketing Manager 94444 112556 137914 Demand Generation Manager 92115 108934 130669 E-Commerce Marketing Manager 93409 108158 130669 Performance Marketing Manager 77625 106605 135585 Digital Marketing Manager 83576 104276 119284 Digital Project Manager 78660 100654 117731 Email Marketing Manager 72709 92115 110486 Email Marketing Specialist 54338 67534 77884 Marketing Automation Specialist 72968 85646 100654 SEO Specialist 68310 79436 92891 Paid Search Specialist 65205 77625 87975

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.