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SEO Specialist in Kansas City, MO

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical SEO specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Kansas City, MO
68310 - 92891
Low
68310
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
79436
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
92891
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 104535 121871 141536 Marketing Analytics Specialist 73485 88493 111780 Digital Strategist 96255 113333 133515 Growth Marketing Manager 94444 112556 137914 Demand Generation Manager 92115 108934 130669 E-Commerce Marketing Manager 93409 108158 130669 Performance Marketing Manager 77625 106605 135585 Digital Marketing Manager 83576 104276 119284 Digital Marketing Specialist 60548 71415 85388 Digital Project Manager 78660 100654 117731 Email Marketing Manager 72709 92115 110486 Email Marketing Specialist 54338 67534 77884 Marketing Automation Specialist 72968 85646 100654 Paid Search Specialist 65205 77625 87975

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.