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Digital Marketing Manager in Kansas City, MO

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Kansas City, MO
83576 - 119284
Low
83576
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
104276
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
119284
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 104535 121871 141536 Marketing Analytics Specialist 73485 88493 111780 Digital Strategist 96255 113333 133515 Growth Marketing Manager 94444 112556 137914 Demand Generation Manager 92115 108934 130669 E-Commerce Marketing Manager 93409 108158 130669 Performance Marketing Manager 77625 106605 135585 Digital Marketing Specialist 60548 71415 85388 Digital Project Manager 78660 100654 117731 Email Marketing Manager 72709 92115 110486 Email Marketing Specialist 54338 67534 77884 Marketing Automation Specialist 72968 85646 100654 SEO Specialist 68310 79436 92891 Paid Search Specialist 65205 77625 87975

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.