Digital Marketing Specialist in Harrisburg, PA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Looking for a digital marketing specialist or a digital marketing specialist job in Harrisburg?

Search for Digital Marketing Specialist jobs in Harrisburg, PA or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your digital marketing specialist staffing needs in Harrisburg.

Salary for Digital Marketing Specialist in Harrisburg, PA

53913 - 76475

25th percentile

53913

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

64363

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

76475

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

84075

99038

116613

Digital Marketing Manager

75525

94288

107825

Digital Project Manager

69588

89063

105213

Email Marketing Manager

65075

82413

98088

Email Marketing Specialist

48688

60325

69588

Marketing Automation Specialist

66025

76238

89775

SEO Specialist

62463

72675

85263

Paid Search Specialist

58663

69825

79088

Social Media Manager

59375

74100

90725

Social Media Specialist

48450

57950

68875

Digital Community Manager

50113

61988

71488

Explore More Salaries

Explore exclusive insights

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.

Find your next hire