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Digital Marketing Manager in Austin, TX

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Austin, TX

93670 - 133690

Low
93670
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
116870
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
133690
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 117160 136590 158630 Marketing Analytics Specialist 82360 99180 125280 Digital Strategist 107880 127020 149640 Growth Marketing Manager 105850 126150 154570 Demand Generation Manager 103240 122090 146450 E-Commerce Marketing Manager 104690 121220 146450 Performance Marketing Manager 87000 119480 151960 Digital Marketing Specialist 67860 80040 95700 Digital Project Manager 88160 112810 131950 Email Marketing Manager 81490 103240 123830 Email Marketing Specialist 60900 75690 87290 Marketing Automation Specialist 81780 95990 112810 SEO Specialist 76560 89030 104110 Paid Search Specialist 73080 87000 98600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.