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Digital Marketing Specialist in Austin, TX

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Austin, TX

67860 - 95700

Low
67860
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
80040
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
95700
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 117160 136590 158630 Marketing Analytics Specialist 82360 99180 125280 Digital Strategist 107880 127020 149640 Growth Marketing Manager 105850 126150 154570 Demand Generation Manager 103240 122090 146450 E-Commerce Marketing Manager 104690 121220 146450 Performance Marketing Manager 87000 119480 151960 Digital Marketing Manager 93670 116870 133690 Digital Project Manager 88160 112810 131950 Email Marketing Manager 81490 103240 123830 Email Marketing Specialist 60900 75690 87290 Marketing Automation Specialist 81780 95990 112810 SEO Specialist 76560 89030 104110 Paid Search Specialist 73080 87000 98600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.