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Chief Marketing Officer in Grand Rapids, MI

Chief Marketing Officer Job Description

The chief marketing officer (CMO) leads all aspects of, and manages the teams responsible for, a company’s overall marketing operations. The CMO must be knowledgeable of multiple specialized disciplines — both analytical and creative — including production, legal, financial and IT. This role requires excellent leadership, organizational and communication skills.

Typical chief marketing officer duties:

Overseeing brand and digital strategy, product development, advertising, promotions, and partnershipsReviewing and coordinating marketing budgets, campaigns and vendor contracts to meet organizational goalsTaking charge of sales, product management, customer service, customer retention and other functions

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Salary for Chief Marketing Officer in Grand Rapids, MI

155155 - 226363

Low
155155
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
185868
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
226363
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Vice President of Marketing 134453 157885 180408 Marketing Director 98963 120348 149695 Product Manager 84403 108518 126718 Product Marketing Manager 81673 102830 124670 Marketing Manager 82128 98280 116025 Marketing Coordinator 45728 56648 68933 Brand Manager 73483 87815 105105 Project Manager 63245 75075 91000 Customer Experience Marketing Manager 54373 68250 81673 Market Researcher 53690 66658 81900 Media Director 88270 106698 124670 Media Buyer 55965 64610 78488 Media Planner 54828 63700 76440 Communications Manager 70753 83038 95550 Communications Specialist 49595 58468 70980 Event Manager 50960 62563 76895 Event Coordinator 40040 46410 54373

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.