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Brand Manager in Grand Rapids, MI

Brand Manager job description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in Grand Rapids, MI

74620 - 106925

Low
74620
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
89408
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
106925
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 156975 189280 228183 Vice President of Marketing 136728 160160 184275 Marketing Director 100328 122395 152198 Product Manager 86678 111248 129448 Product Marketing Manager 84175 105333 127400 Marketing Manager 82810 99190 117163 Marketing Coordinator 46410 57103 69615 Marketing Project Manager 64610 76668 92820 Market Researcher 54373 68250 83948 Media Director 88953 107608 125580 Media Buyer 58468 65748 79625 Media Planner 55510 64610 77350 Communications Manager 71663 84403 97598 Communications Specialist 50278 59378 72118 Event Manager 51643 64155 78715 Event Coordinator 40950 47548 55738

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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