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Brand Manager in San Francisco, CA

Brand Manager job description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in San Francisco, CA

111520 - 159800

Low
111520
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
133620
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
159800
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 234600 282880 341020 Vice President of Marketing 204340 239360 275400 Marketing Director 149940 182920 227460 Product Manager 129540 166260 193460 Product Marketing Manager 125800 157420 190400 Marketing Manager 123760 148240 175100 Marketing Coordinator 69360 85340 104040 Marketing Project Manager 96560 114580 138720 Market Researcher 81260 102000 125460 Media Director 132940 160820 187680 Media Buyer 87380 98260 119000 Media Planner 82960 96560 115600 Communications Manager 107100 126140 145860 Communications Specialist 75140 88740 107780 Event Manager 77180 95880 117640 Event Coordinator 61200 71060 83300

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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