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Marketing Manager in San Francisco, CA

Marketing Manager job description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing manager.Search marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
AI marketing tools
Answer engine optimization (AEO) and SEO
Brand management
Content and social marketing
CRM strategy
Customer insights
Go-to-market strategy
Integrated campaigns
Marketing analytics
Marketing automation
Marketing strategy
Paid media
Project management
Salary for Marketing Manager in San Francisco, CA

123760 - 175100

Low
123760
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
148240
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
175100
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 234600 282880 341020 Vice President of Marketing 204340 239360 275400 Marketing Director 149940 182920 227460 Product Manager 129540 166260 193460 Product Marketing Manager 125800 157420 190400 Marketing Coordinator 69360 85340 104040 Brand Manager 111520 133620 159800 Marketing Project Manager 96560 114580 138720 Market Researcher 81260 102000 125460 Media Director 132940 160820 187680 Media Buyer 87380 98260 119000 Media Planner 82960 96560 115600 Communications Manager 107100 126140 145860 Communications Specialist 75140 88740 107780 Event Manager 77180 95880 117640 Event Coordinator 61200 71060 83300

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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