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Marketing Manager in San Francisco, CA

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in San Francisco, CA
121838 - 172125
Low
121838
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
145800
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
172125
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 230175 275738 335813 Vice President of Marketing 199463 234225 267638 Marketing Director 146813 178538 222075 Product Manager 125213 160988 187988 Product Marketing Manager 121163 152550 184950 Marketing Coordinator 67838 84038 102263 Brand Manager 109013 130275 155925 Project Manager 93825 111375 135000 Customer Experience Marketing Manager 80663 101250 121163 Market Researcher 79650 98888 121500 Media Director 130950 158288 184950 Media Buyer 83025 95850 116438 Media Planner 81338 94500 113400 Communications Manager 104963 123188 141750 Communications Specialist 73575 86738 105300 Event Manager 75600 92813 114075 Event Coordinator 59400 68850 80663

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.