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Marketing Director in San Francisco, CA

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in San Francisco, CA
146813 - 222075
Low
146813
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
178538
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
222075
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 230175 275738 335813 Vice President of Marketing 199463 234225 267638 Product Manager 125213 160988 187988 Product Marketing Manager 121163 152550 184950 Marketing Manager 121838 145800 172125 Marketing Coordinator 67838 84038 102263 Brand Manager 109013 130275 155925 Project Manager 93825 111375 135000 Customer Experience Marketing Manager 80663 101250 121163 Market Researcher 79650 98888 121500 Media Director 130950 158288 184950 Media Buyer 83025 95850 116438 Media Planner 81338 94500 113400 Communications Manager 104963 123188 141750 Communications Specialist 73575 86738 105300 Event Manager 75600 92813 114075 Event Coordinator 59400 68850 80663

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.