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Marketing Analytics Manager in San Antonio, TX

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in San Antonio, TX
102010 - 138118
Low
102010
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
118928
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
138118
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 71710 86355 109080 Digital Strategist 93930 110595 130290 Growth Marketing Manager 92163 109838 134583 Demand Generation Manager 89890 106303 127513 E-Commerce Marketing Manager 91153 105545 127513 Performance Marketing Manager 75750 104030 132310 Digital Marketing Manager 81558 101758 116403 Digital Marketing Specialist 59085 69690 83325 Digital Project Manager 76760 98223 114888 Email Marketing Manager 70953 89890 107818 Email Marketing Specialist 53025 65903 76003 Marketing Automation Specialist 71205 83578 98223 SEO Specialist 66660 77518 90648 Paid Search Specialist 63630 75750 85850

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.