Becoming a great chief executive officer (CEO) in the UK is one of the ultimate goals in business and career progression. Many ambitious professionals want to know how to be a CEO since they are the highest ranking of all directors, the individuals who take charge of the executive team and have greatest power and influence in the boardroom. The role of the CEO differs from organisation to organisation, according to the unique demands of each business and the structure at board level. Yet typically, tasks include creating and implementing the vision, mission, and overall direction of the business, whilst directing and evaluating the work of other executives. CEOs are also responsible for formulating the strategic plan, representing the organisation in business and the media, and getting everyone pulling in the same direction.