<p>Marketing Manager – Premium Drinkware & Lifestyle Brands</p><p>Location: East Toronto (5 days/week onsite)</p><p>Are you a results-driven and creative marketer ready to make an impact in the world of premium consumer brands? We’re seeking a Marketing Manager to lead dynamic, multi-channel campaigns for globally recognized drinkware products retailed across e-commerce and in-store. This role combines strategic leadership, hands-on campaign management, and community-building with close access to content creators and influencers.</p><p>Key Responsibilities</p><p>Campaign Leadership</p><p>Plan, execute, and optimize multi-channel marketing campaigns spanning digital, influencer, PR, and retail.</p><p>Drive in-store activations and events at flagship locations, including pop-up experiences and brand showcases.</p><p>Partner with creative agencies to deliver campaigns that are on-brand, high quality, and performance-driven.</p><p>Influencer & Creator Partnerships</p><p>Build and manage relationships with Toronto-based creators and influencers.</p><p>Oversee and elevate content across TikTok, Instagram, YouTube, and emerging platforms, tying actions directly to campaign KPIs (growth, engagement, sales).</p><p>PR & Media</p><p>Lead agency relationships and manage in-house PR outreach.</p><p>Secure earned media coverage in lifestyle, food & beverage, and design publications, integrating results into broader marketing performance.</p><p>Content & Community</p><p>Manage brand social media accounts, nurturing and growing engaged online communities.</p><p>Produce compelling content with agencies, freelancers, and internal teams; maintain a robust editorial calendar with consistent messaging.</p><p>Respond to audience feedback and monitor engagement daily.</p><p>Reporting & Measurement</p><p>Deliver clear, actionable weekly/monthly reports on campaign performance, influencer ROI, PR outcomes, and event success.</p><p>Track and analyze KPIs, including follower growth, engagement rates, media coverage, and sales contribution.</p><p>Qualifications</p><p>5–6 years’ experience in digital marketing, content marketing, social media/influencer management, and brand activations (preferably within consumer brands or retail).</p><p>Proven ability to execute high-impact campaigns and build effective influencer relationships.</p><p>Skilled in outreach, social media management, and working with creative and agency teams; PR and media experience is a strong asset.</p><p>Portfolio showcasing successful campaigns and activations.</p><p>Highly organized and data-driven, leveraging metrics for decision-making.</p><p>Excellent communicator, both written and in-person.</p><p>Mindset & Culture Fit</p><p>Creative and analytical thinker: generates big ideas and tracks results.</p><p>Entrepreneurial and agile: thrives in a fast-paced, growth-oriented environment.</p><p>Collaborative, positive, and resilient: energizes teams and builds strong relationships, drama-free.</p><p>Passion for digital and social trends, open to working with offshore global teams</p>
<p>Are you a results-driven professional with a passion for building relationships and driving business growth? Our client is seeking a <strong>Business Development Manager</strong> to play a key role in expanding their presence in the GTA within foodservice and chain account sectors. This is a high-impact role where your efforts will directly contribute to the company’s growth and success.</p><p><br></p><p><strong>What You’ll Do:</strong></p><ul><li>Identify and pursue new business opportunities, markets, and customer segments.</li><li>Build and maintain strong, long-term relationships with clients, partners, and stakeholders.</li><li>Support contract negotiations and help structure agreements to maximize value.</li><li>Collaborate with cross-functional teams including sales, marketing, production, and operations to ensure business goals are achieved.</li><li>Monitor market trends, competitor activity, and customer insights to make informed recommendations.</li><li>Represent the company at trade shows, industry events, and client meetings, enhancing the company brand.</li></ul><p><br></p>
<p><strong>The Company</strong></p><p>Our hospitality client based in downtown Montreal is looking for a Web Analytics Implementation Specialist for an 11 month contract. This is a hybrid opportunity, working in office 1 day per week and 4 days work from home. </p><p><br></p><p><strong>The Position</strong></p><p>The Web Analytics Implementation Specialist will manage tagging operations, data collection, and analytics platform maintenance across our digital properties. This role plays a critical part in enabling accurate, compliant, and scalable data capture to support business insights, product development, and feature launches.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Lead the implementation and maintenance of client-side and server-side tagging across company websites.</li><li>Ensure accurate and reliable data collection for new feature launches and ongoing site enhancements.</li><li>Own execution and governance of Google Tag Manager (GTM), both client-side and server-side.</li><li>Build, test, deploy, and maintain GTM tags, triggers, variables, and templates in alignment with architectural and governance standards.</li><li>Translate business and product requirements into clear technical specifications for tagging and data layer implementations.</li><li>Partner closely with in-house developers during agile sprints to integrate and validate tracking solutions.</li><li>Conduct comprehensive QA for all tracking implementations using GTM Preview, browser developer tools, and other validation methods.</li><li>Identify, troubleshoot, and resolve data accuracy and implementation issues in a timely manner.</li><li>Maintain detailed documentation in Confluence, including tagging logic, GTM configurations, and data layer specifications.</li><li>Build and manage an internal knowledge base to reduce dependencies and single points of failure.</li><li>Provide ongoing support and maintenance for GA4, GTM, and BigQuery exports.</li><li>Manage and prioritize the analytics implementation backlog.</li></ul><p><br></p><p><br></p>
