<p><strong>The Company</strong></p><p>Our hospitality client based in downtown Montreal is looking for a Web Analytics Implementation Specialist for an 11 month contract. This is a hybrid opportunity, working in office 1 day per week and 4 days work from home. </p><p><br></p><p><strong>The Position</strong></p><p>The Web Analytics Implementation Specialist will manage tagging operations, data collection, and analytics platform maintenance across our digital properties. This role plays a critical part in enabling accurate, compliant, and scalable data capture to support business insights, product development, and feature launches.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Lead the implementation and maintenance of client-side and server-side tagging across company websites.</li><li>Ensure accurate and reliable data collection for new feature launches and ongoing site enhancements.</li><li>Own execution and governance of Google Tag Manager (GTM), both client-side and server-side.</li><li>Build, test, deploy, and maintain GTM tags, triggers, variables, and templates in alignment with architectural and governance standards.</li><li>Translate business and product requirements into clear technical specifications for tagging and data layer implementations.</li><li>Partner closely with in-house developers during agile sprints to integrate and validate tracking solutions.</li><li>Conduct comprehensive QA for all tracking implementations using GTM Preview, browser developer tools, and other validation methods.</li><li>Identify, troubleshoot, and resolve data accuracy and implementation issues in a timely manner.</li><li>Maintain detailed documentation in Confluence, including tagging logic, GTM configurations, and data layer specifications.</li><li>Build and manage an internal knowledge base to reduce dependencies and single points of failure.</li><li>Provide ongoing support and maintenance for GA4, GTM, and BigQuery exports.</li><li>Manage and prioritize the analytics implementation backlog.</li></ul><p><br></p><p><br></p>

<ul><li>Minimum 3 years of experience in analytics implementation or relevant technical roles.</li><li>Advanced proficiency in Google Tag Manager (client-side and server-side), including custom templates and complex variable configurations.</li><li>Strong understanding of Google Analytics 4 (GA4) event models, reporting, and dimensions.</li><li>Experience working with BigQuery and GA4 data schemas is an asset.</li><li>Working knowledge of JavaScript, HTML, and CSS for tag deployment and troubleshooting.</li><li>Proven ability to perform thorough QA for analytics and tracking implementations.</li><li>Familiarity with consent management frameworks and compliance tools (e.g., OneTrust).</li><li>Experience working in Agile/Scrum environments and managing tasks through Jira.</li><li>Strong collaboration skills with Product Owners, developers, and technical stakeholders.</li><li>High attention to detail with strong troubleshooting capabilities.</li><li>Ability to translate business requirements into effective and scalable tagging solutions.</li><li>Excellent written and verbal communication skills.</li><li>Demonstrated ability to create and maintain clear process documentation and adhere to governance best practices.</li></ul>

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