<p><strong>The Company</strong></p><p>Our client in the hospitality industry is looking for a Content Analyst for a 6 month contract. The Content Analyst will work full time in the downtown Toronto office 5 days a week. Located near TTC subway stations or accessible through The Path, approximately a 10 minute walk from Union Station.</p><p><br></p><p><strong>The Position</strong></p><p>The Content Analyst will be focusing on supporting content operations across digital platforms, with a primary emphasis on managing and analyzing web content.</p><p><br></p><p>Responsibilities:</p><ul><li>Manage and update digital content using Content Management Systems (CMS), ensuring accuracy and alignment with branding guidelines.</li><li>Collaborate with cross-functional teams to support eCommerce, digital marketing campaigns, and other content updates</li><li>Analyze content performance data where applicable and provide insights or recommendations for improvements.</li><li>Collaborate with content creators, designers, and developers to gather required assets and information.</li><li>Ensure all content is optimized for digital display, responsive across devices, and follows SEO and accessibility best practices.</li><li>Conduct quality assurance checks to ensure accuracy, broken links, and formatting consistency.</li></ul>
<p><strong>Role Overview: </strong></p><p>We are seeking a <strong>Marketing / Marketing Communications Manager</strong> to lead and execute marketing communication activities for our Canadian subsidiary. This is a hands-on managerial role with no direct reports, responsible for local brand execution while closely coordinating with the U.S. subsidiary and global HQ. The role reports directly to the <strong>Country Head</strong>.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>Brand Communication (In-house)</strong></p><p>· Lead subsidiary-level brand communication activities aligned with global brand strategy</p><p>· Manage and support SNS content and website updates</p><p>· Ensure consistent application of global brand guidelines across all materials</p><p><br></p><p><strong>Cross-Regional Marketing Coordination (HQ & U.S. Subsidiary)</strong></p><p>· Coordinate marketing initiatives and assets with global HQ and the U.S. marketing team</p><p>· Localize global and regional marketing materials for the Canadian market</p><p>· Align campaign timelines, messaging, and content updates across regions</p><p>· Act as the primary Marcomm coordination point between Canada, the U.S., and HQ</p><p><br></p><p><strong>Trade & Dealer Marketing Communications</strong></p><p>· Lead marketing communication initiatives in collaboration with key dealers and partners</p><p>· Develop and manage Marcomm materials supporting dealer programs and promotions</p><p>· Serve as the primary Marcomm contact for internal sales teams</p><p><br></p><p><strong>POS Materials Planning & Management</strong></p><p>· Plan, develop, and manage POS materials (banners, posters, in-store displays, etc.)</p><p>· Oversee production schedules, quantities, and vendor coordination</p><p>· Ensure quality control and on-time delivery</p><p><br></p><p><strong>Catalog & Warranty Materials Management</strong></p><p>· Lead the creation and management of product catalogs, warranty brochures, and printed collateral</p><p>· Perform hands-on design and layout work using <strong>Adobe Illustrator and/or Adobe Photoshop (required)</strong></p><p>· Manage revisions, print specifications, and inventory levels</p><p>· Coordinate content approvals with HQ and internal stakeholders</p>
<p>Marketing Manager – Premium Drinkware & Lifestyle Brands</p><p>Location: East Toronto (5 days/week onsite)</p><p>Are you a results-driven and creative marketer ready to make an impact in the world of premium consumer brands? We’re seeking a Marketing Manager to lead dynamic, multi-channel campaigns for globally recognized drinkware products retailed across e-commerce and in-store. This role combines strategic leadership, hands-on campaign management, and community-building with close access to content creators and influencers.</p><p>Key Responsibilities</p><p>Campaign Leadership</p><p>Plan, execute, and optimize multi-channel marketing campaigns spanning digital, influencer, PR, and retail.</p><p>Drive in-store activations and events at flagship locations, including pop-up experiences and brand showcases.</p><p>Partner with creative agencies to deliver campaigns that are on-brand, high quality, and performance-driven.</p><p>Influencer & Creator Partnerships</p><p>Build and manage relationships with Toronto-based creators and influencers.</p><p>Oversee and elevate content across TikTok, Instagram, YouTube, and emerging platforms, tying actions directly to campaign KPIs (growth, engagement, sales).</p><p>PR & Media</p><p>Lead agency relationships and manage in-house PR outreach.</p><p>Secure earned media coverage in lifestyle, food & beverage, and design publications, integrating results into broader marketing performance.</p><p>Content & Community</p><p>Manage brand social media accounts, nurturing and growing engaged online communities.</p><p>Produce compelling content with agencies, freelancers, and internal teams; maintain a robust editorial calendar with consistent messaging.</p><p>Respond to audience feedback and monitor engagement daily.</p><p>Reporting & Measurement</p><p>Deliver clear, actionable weekly/monthly reports on campaign performance, influencer ROI, PR outcomes, and event success.</p><p>Track and analyze KPIs, including follower growth, engagement rates, media coverage, and sales contribution.</p><p>Qualifications</p><p>5–6 years’ experience in digital marketing, content marketing, social media/influencer management, and brand activations (preferably within consumer brands or retail).</p><p>Proven ability to execute high-impact campaigns and build effective influencer relationships.</p><p>Skilled in outreach, social media management, and working with creative and agency teams; PR and media experience is a strong asset.</p><p>Portfolio showcasing successful campaigns and activations.</p><p>Highly organized and data-driven, leveraging metrics for decision-making.</p><p>Excellent communicator, both written and in-person.</p><p>Mindset & Culture Fit</p><p>Creative and analytical thinker: generates big ideas and tracks results.</p><p>Entrepreneurial and agile: thrives in a fast-paced, growth-oriented environment.</p><p>Collaborative, positive, and resilient: energizes teams and builds strong relationships, drama-free.</p><p>Passion for digital and social trends, open to working with offshore global teams</p>
<p><strong>About the Role</strong></p><p>We are seeking an experienced and strategic Marketing Manager to lead the Canadian marketing initiatives for a global leader in material-handling equipment. This position will oversee the development and execution of regional marketing programs supporting eight full-service branches across Ontario and Quebec, enhancing brand awareness and driving lead generation for material handling solutions such as electric forklifts, reach trucks, and warehouse systems.</p><p>Reporting to the General Manager – Sales and Marketing, you will collaborate closely with cross-functional teams and manage a Marketing Project Specialist, while partnering with our US-based global marketing team and external agencies.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Strategic Execution:</strong> Develop, implement, and measure comprehensive marketing strategies to engage targeted customer segments, optimizing ROI across top and bottom funnel activities.</li><li><strong>Program Leadership:</strong> Drive regional campaigns, digital initiatives, and support brand awareness while overseeing all aspects of the Canadian corporate website.</li><li><strong>Team & Project Management:</strong> Manage and mentor the Marketing Project Specialist, ensuring effective internal and external communications, while delivering marketing projects on time and within budget.</li><li><strong>Performance Tracking:</strong> Evaluate marketing program results, report on key metrics, and recommend continuous improvements for management review.</li><li><strong>Budget Ownership:</strong> Oversee a $300K CAD annual marketing budget, working with external agencies (currently Google Ads support) to maximize value and efficiency.</li><li><strong>Collaboration:</strong> Align marketing activities with sales objectives and operations, maintaining open communication with the US global team, navigating approval processes as needed.</li><li><strong>Departmental Excellence:</strong> Advocate for the Marketing Department’s mission, vision, and values throughout project development.</li><li><strong>Employee Development:</strong> Train, counsel, and handle compensation recommendations and review for direct reports.</li></ul><p> </p><p> </p><p><br></p>
<p>Are you an experienced <strong>Buyer, Purchasing Specialist, or Analyst</strong> looking to take the next step in your career? Our client is seeking a <strong>Category Manager</strong> to join our clients team and lead multiple product categories within a fast-paced retail environment. This role offers the opportunity to move beyond transactional buying and into strategic category ownership—driving growth, profitability, and innovation.</p><p>You’ll leverage your retail experience and analytical skills to develop category strategies, optimize assortments, and build strong vendor partnerships. If you’re ready to influence business decisions and make a measurable impact, this is the role for you.</p><p><strong><u>Responsibilities:</u></strong></p><ul><li>Transition from tactical buying to full category ownership—developing strategies and implementing plans that align with business goals.</li><li>Create and adjust product assortments and buying strategies based on customer needs and market trends.</li><li>Use your analytical expertise to review financials, manage P& L, and translate insights into actionable strategies.</li><li>Build and maintain strong supplier partnerships to optimize pricing, terms, and profitability.</li><li>Work closely with merchandising, marketing, and operations teams to ensure category success.</li><li>Partner with teams to develop proprietary products and introduce differentiated offerings.</li></ul><p><br></p><p><br></p><p><br></p>
<p>We are looking for an experienced and innovative Marketing Specialist to join our client's team on a contract basis. In this role, you will be responsible for driving strategic marketing initiatives and executing campaigns that resonate with both B2C and B2B audiences. This position is based in Toronto, Ontario, with travel required up to 50% of the time.</p><p><br></p><p>Responsibilities:</p><p>• Develop and maintain a comprehensive marketing calendar, aligning campaigns with organizational objectives for both consumer and business audiences.</p><p>• Plan and oversee marketing projects, ensuring timely delivery and adherence to brand standards.</p><p>• Monitor and analyze key performance metrics, using data insights to optimize content and strategies.</p><p>• Conduct customer surveys and translate feedback into actionable marketing tactics to improve engagement.</p><p>• Manage end-to-end marketing campaigns, including coordinating with contractors and collaborators to ensure seamless execution.</p><p>• Create visually appealing assets and edit video content to support social media and advertising efforts.</p><p>• Oversee the growth and management of social media channels, including TikTok, Instagram, LinkedIn, Pinterest, and YouTube.</p><p>• Foster community engagement through proactive interactions on platforms like Facebook Groups.</p><p>• Execute targeted advertising campaigns for both B2C and B2B audiences to drive brand awareness and market performance.</p>
<p><strong>Key Responsibilities:</strong></p><p><strong>Editorial Content Development (35%)</strong></p><ul><li>Develop, plan, and manage strategies and production for principal communication and marketing channels.</li><li>Create and maintain email marketing content calendars; coordinate with internal stakeholders for integrated promotion of products and services.</li><li>Oversee the organization’s primary member print publication, including editorial contributions.</li><li>Manage content for community platforms, working with external writers to deliver timely and engaging articles.</li><li>Produce multi-media materials such as speeches, scripts, and presentations as needed.</li><li>Present creative strategies and operational plans to leadership for review.</li></ul><p><strong>Editing / Subject Matter Expertise (30%)</strong></p><ul><li>Review and edit content organization-wide for adherence to CP Style, brand standards, and tone.</li><li>Collaborate with subject matter experts to translate technical topics for wider audiences.</li><li>Edit contributed content from partnering organizations to ensure quality and alignment.</li><li>Apply a customer-focused perspective to editorial processes, maintaining both contributor and brand integrity.</li></ul><p><strong>Strategic Creative Marketing Content (20%)</strong></p><ul><li>Identify and pursue innovative advertising opportunities and lead-generation channels.</li><li>Plan and execute targeted outbound campaigns to key influencer audiences, including HR, accounting, and related fields.</li><li>Track and report on advertising budgets and campaign performance, sharing insights and improvements.</li><li>Partner with product and marketing teams for cohesive promotions.</li><li>Support the execution of special projects and creative strategies in partnership with the PR team.</li><li>Lead copywriting and creative asset development with design teams.</li></ul><p><strong>Financial and Administrative (15%)</strong></p><ul><li>Support the achievement of significant annual revenue targets across memberships, development, designations, and events.</li><li>Assist with ongoing budget management and reporting.</li><li>Monitor and gain approvals for expenses, ensuring accurate tracking and reporting.</li><li>Deliver regular updates on campaign and project metrics using relevant KPIs.</li></ul><p><strong>Other Key Duties:</strong></p><ul><li>Communicate directly with a broad member and stakeholder base.</li><li>Liaise and negotiate with consultants, writers, and vendors to deliver on-brand, on-time, and within-budget content solutions.</li><li>Lead and manage communications activations through cross-functional collaboration.</li><li>Work closely with both internal and external partners (including freelancers and agencies) on deliverables.</li></ul><p> </p><p> </p><p><br></p>
