We are looking for a Senior Paid Social Specialist to join an advertising team in Toronto, Ontario on a Long-term Contract basis. This position is suited to a paid social expert who can lead campaign execution, optimize performance, and translate data into clear recommendations for clients and internal stakeholders. The successful candidate will bring strong platform knowledge, a commercial mindset, and the ability to support high-quality campaign delivery across multiple paid social channels.<br><br>Responsibilities:<br>• Lead the setup, launch, and day-to-day management of paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit.<br>• Partner with planning teams to shape campaign approaches that align with client objectives and strengthen overall paid social strategy.<br>• Use audience, historical, and pre-campaign insights to build effective media plans and campaign structures using internal and external tools.<br>• Monitor delivery, pacing, and performance closely, making timely optimizations to keep campaigns on track against KPIs and client expectations.<br>• Analyze campaign results and complex performance data to uncover trends, identify opportunities, and recommend actions that improve outcomes.<br>• Prepare dashboards and recurring or ad hoc reports that clearly communicate campaign health, results, and strategic insights to clients and internal teams.<br>• Collaborate with client partnerships and product stakeholders to support reporting, analytics, and performance storytelling across accounts.<br>• Contribute to advanced measurement initiatives through native platform tools and third-party solutions to connect social results with broader omnichannel performance.<br>• Improve operational consistency by developing scalable processes, templates, and best practices, while maintaining accurate campaign tracking and platform hygiene.<br>• Work with international colleagues and client-facing teams to uphold global standards and strengthen performance-focused client relationships.