1 result for Email Marketing Manager in Toronto, ON
Search Engine Marketing (SEM) Consultant
- North York, ON
- remote
- Contract / Temporary
-
40 - 50 CAD / Hourly
- <p>Our B2B Saas client is looking for a <strong>hands-on SEM Consultant</strong> to support day-to-day execution across paid search. This role is ideal for someone who thrives in a <strong>fast-paced, in-house environment</strong>, is comfortable managing accounts independently, and can quickly adapt to changing priorities. You’ll play a key role in <strong>maintaining and optimizing campaigns</strong>, while also supporting <strong>high-impact initiatives</strong> such as product launches and upcoming campaigns. </p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage and optimize paid search campaigns across Google Ads and Microsoft Ads</li><li>Execute campaign updates including keyword builds, bid adjustments, ad copy updates, and campaign setup</li><li>Maintain clean, scalable account structures and ensure campaigns are properly configured</li><li>Continuously optimize campaigns against KPIs such as conversion rate, CPL, and volume</li><li>Conduct search term mining and negative keyword management to improve efficiency</li><li>Maintain and enhance always-on (evergreen) campaigns to ensure steady performance</li><li>Support execution for key initiatives, including product launches and marketing campaigns (e.g., upcoming events)</li><li>Monitor performance and ensure accurate conversion tracking (GA4, platform data)</li></ul><p> <strong>What This Role Is</strong></p><ul><li>Execution-focused, <strong>operator-style SEM role</strong></li><li>Managing and optimizing live campaigns</li><li>Supporting a fast-paced, in-house marketing team</li></ul><p><strong>What This Role Is Not</strong></p><ul><li>Strategic ownership or roadmap development</li><li>Budget-setting responsibility</li></ul>
- 2026-06-11T00:00:00Z
