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Chief Marketing Officer in Toronto, ON

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Toronto, ON

169290 - 230310

Low
169290
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
203850
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
230310
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High VP of Marketing 156330 176040 192510 Marketing Director 121230 146340 169290 Marketing Manager 93420 109890 120150 Marketing Specialist 65880 73440 82080 Marketing Coordinator 58050 69390 77220 Marketing Analytics Manager 103680 117180 127440 Marketing Analytics Specialist 70740 90180 105840 Product Manager 88290 107730 129600 Project Manager – Marketing and Creative 82620 103410 117720 Demand Generation Manager 91260 103950 114480 Media Manager 96930 105300 117720 Media Buyer 64530 79380 94770 Media Planner 58320 67500 78030 Brand Manager 84240 102330 123930 Event Manager 65070 78570 89910 Event Coordinator 54540 62100 71010 Communications Director 122040 148230 171720 Communications Manager 99360 114750 131220 Communications Specialist 63720 75600 86670 Public Relations Director 122580 137430 152280 Public Relations Manager 99630 109350 129600 Public Relations Specialist 63450 75330 86400 Product Marketing Manager 78570 102330 125550

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2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.
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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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