Chief Marketing Officer in Toronto, ON

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.

Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.

Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.

Define and champion the company’s brand identity, value proposition, and public-facing narrative.

Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.

Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.

Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.

Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Toronto, ON

163490 - 221638

Low

163490

The candidate is new to the role or has limited experience and is building necessary skills.

Mid

196866

The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.

High

221638

The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.

Projected salaries for related positions

Job title

Low

Mid

High

VP of Marketing

148628

168445

182264

Marketing Director

117077

141327

163490

Marketing Manager

90220

105604

115773

Marketing Specialist

62580

69620

77443

Marketing Coordinator

54497

66231

73792

Marketing Analytics Manager

99607

110297

122553

Marketing Analytics Specialist

67795

86048

101171

Media Manager

93609

101693

112123

Product Manager

83179

100910

121510

Product Marketing Manager

75096

97781

120206

Project Manager – Marketing and Creative

78747

99867

112123

Demand Generation Manager

86308

97521

108994

Media Buyer

61537

74835

90741

Media Planner

55540

64145

74314

Brand Manager

80050

97781

118381

Event Manager

58408

72489

83179

Event Coordinator

51107

59451

68056

Communications Director

117598

141848

164012

Communications Manager

95956

110819

125682

Communications Specialist

61016

73010

83701

Public Relations Director

118381

131679

145759

Public Relations Manager

95174

104561

123335

Public Relations Specialist

61016

72749

83440

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels.

Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.