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Marketing Director in Toronto, ON

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Toronto, ON
117077 - 163490
Low
117077
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
141327
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
163490
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 163490 196866 221638 VP of Marketing 148628 168445 182264 Marketing Manager 90220 105604 115773 Marketing Specialist 62580 69620 77443 Marketing Coordinator 54497 66231 73792 Marketing Analytics Manager 99607 110297 122553 Marketing Analytics Specialist 67795 86048 101171 Media Manager 93609 101693 112123 Product Manager 83179 100910 121510 Product Marketing Manager 75096 97781 120206 Project Manager – Marketing and Creative 78747 99867 112123 Demand Generation Manager 86308 97521 108994 Media Buyer 61537 74835 90741 Media Planner 55540 64145 74314 Brand Manager 80050 97781 118381 Event Manager 58408 72489 83179 Event Coordinator 51107 59451 68056 Communications Director 117598 141848 164012 Communications Manager 95956 110819 125682 Communications Specialist 61016 73010 83701 Public Relations Director 118381 131679 145759 Public Relations Manager 95174 104561 123335 Public Relations Specialist 61016 72749 83440

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.