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Public Relations Specialist in Toronto, ON

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

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Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a public relations specialist.Search public relations specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Public Relations Specialist in Toronto, ON

63450 - 86400

Low
63450
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
75330
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
86400
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 169290 203850 230310 VP of Marketing 156330 176040 192510 Marketing Director 121230 146340 169290 Marketing Manager 93420 109890 120150 Marketing Specialist 65880 73440 82080 Marketing Coordinator 58050 69390 77220 Marketing Analytics Manager 103680 117180 127440 Marketing Analytics Specialist 70740 90180 105840 Product Manager 88290 107730 129600 Project Manager – Marketing and Creative 82620 103410 117720 Demand Generation Manager 91260 103950 114480 Media Manager 96930 105300 117720 Media Buyer 64530 79380 94770 Media Planner 58320 67500 78030 Brand Manager 84240 102330 123930 Event Manager 65070 78570 89910 Event Coordinator 54540 62100 71010 Communications Director 122040 148230 171720 Communications Manager 99360 114750 131220 Communications Specialist 63720 75600 86670 Public Relations Director 122580 137430 152280 Public Relations Manager 99630 109350 129600 Product Marketing Manager 78570 102330 125550

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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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