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Public Relations Specialist in Toronto, ON

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

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Salary for Public Relations Specialist in Toronto, ON
61016 - 83440
Low
61016
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
72749
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
83440
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 163490 196866 221638 VP of Marketing 148628 168445 182264 Marketing Director 117077 141327 163490 Marketing Manager 90220 105604 115773 Marketing Specialist 62580 69620 77443 Marketing Coordinator 54497 66231 73792 Marketing Analytics Manager 99607 110297 122553 Marketing Analytics Specialist 67795 86048 101171 Media Manager 93609 101693 112123 Product Manager 83179 100910 121510 Product Marketing Manager 75096 97781 120206 Project Manager – Marketing and Creative 78747 99867 112123 Demand Generation Manager 86308 97521 108994 Media Buyer 61537 74835 90741 Media Planner 55540 64145 74314 Brand Manager 80050 97781 118381 Event Manager 58408 72489 83179 Event Coordinator 51107 59451 68056 Communications Director 117598 141848 164012 Communications Manager 95956 110819 125682 Communications Specialist 61016 73010 83701 Public Relations Director 118381 131679 145759 Public Relations Manager 95174 104561 123335

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.