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Demand Generation Manager in Toronto, ON

Demand Generation Manager Job Description

This role is responsible for developing and executing strategies to generate qualified leads and drive revenue growth. The demand generation manager role requires a deep understanding of the target audience, marketing automation, and data analytics to create effective campaigns and optimize performance.

Typical demand generation manager duties:

Develop and implement comprehensive demand generation strategies aligned with business objectives. Define target audiences, buyer personas, and customer journeys. Utilize marketing automation platforms to nurture leads and improve conversion rates. Track and analyze campaign performance metrics to measure ROI. Analyze marketing data to identify trends, insights, and opportunities for improvement. Use data to inform campaign optimization and decision-making.

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Salary for Demand Generation Manager in Toronto, ON
86308 - 108994
Low
86308
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
97521
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
108994
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 163490 196866 221638 VP of Marketing 148628 168445 182264 Marketing Director 117077 141327 163490 Marketing Manager 90220 105604 115773 Marketing Specialist 62580 69620 77443 Marketing Coordinator 54497 66231 73792 Marketing Analytics Manager 99607 110297 122553 Marketing Analytics Specialist 67795 86048 101171 Media Manager 93609 101693 112123 Product Manager 83179 100910 121510 Product Marketing Manager 75096 97781 120206 Project Manager – Marketing and Creative 78747 99867 112123 Media Buyer 61537 74835 90741 Media Planner 55540 64145 74314 Brand Manager 80050 97781 118381 Event Manager 58408 72489 83179 Event Coordinator 51107 59451 68056 Communications Director 117598 141848 164012 Communications Manager 95956 110819 125682 Communications Specialist 61016 73010 83701 Public Relations Director 118381 131679 145759 Public Relations Manager 95174 104561 123335 Public Relations Specialist 61016 72749 83440

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.