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A private equity–owned, B2C e-commerce business in Victoria was undergoing rapid growth and a significant digital transformation. The founding team, having built a strong foundation, had reached the limits of their operational and strategic capacity. With major change initiatives underway, including CRM and e-commerce platform implementation, sales integration, and new business vertical launches—the business required external commercial leadership to unlock its next stage of growth. The brief was clear: the board and investors needed a commercially astute CEO with a proven track record in scaling consumer-focused e-commerce or retail businesses. Key requirements included: Strong people leadership and strategic capability Deep understanding of e-commerce and customer experience P&L ownership and commercial acumen Experience engaging with private equity stakeholders and boards Prior success in leading transformation in high-growth environments

Our executive search solution

Leveraging our deep network of retail and e-commerce CEOs and established relationships with private equity investors, we mobilised a targeted search across the Victorian market. After engaging with the client, we conducted a detailed briefing session to build a comprehensive position profile, outlining the business strategy, cultural context, and leadership requirements. This document served as the blueprint for the search and was only shared with candidates post-NDA to maintain strict confidentiality. While we activated multiple sourcing strategies, the most successful outcomes came from our referral-based network of proven executives. We shortlisted six high-quality candidates, all with e-commerce or digitally enabled retail leadership experience. Our team conducted in-depth competency and technical interviews, focusing on transformation, governance, customer experience, and stakeholder management. For each candidate, we prepared bespoke assessment reports outlining skills, achievements, and alignment with the role. The client ultimately selected three finalists, advancing two to psychometric and reference checks, culminating in the submission of a 90-day and 1-year business plan for board evaluation. An offer was extended and accepted shortly after final presentations and a variety of third-party reference checks.

Client’s return on investment

The appointed CEO has brought a clear and structured approach to scaling the business, leveraging deep expertise in e-commerce transformation. Under their leadership, the company has successfully implemented new e-commerce platforms, strengthened governance and compliance frameworks, and improved reporting processes in alignment with private equity expectations. In addition, the CEO has enhanced the customer experience strategy, ensuring the business remains competitive and customer-centric. With a renewed focus on execution and long-term value creation, the business is now well-positioned for its next phase of growth.

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