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Amidst a significant organisational restructure, a large NFP organisation needed to replace its Head of Marketing & Communications to redesign the team structure and overall marketing function. The key objective included revising the marketing strategy and brand identity across digital and traditional channels, which required the creation of two new roles: a Communications Advisor and a Marketing Coordinator. To ensure the right strategic and cultural fit for the pivotal Head of Marketing & Communications role, the client preferred an initial contract engagement to assess performance before committing to a permanent contract. Proven NFP/for-purpose sector experience was essential for the candidates.

The solution we offered

Our recruitment approach focused on speed, precision, and mitigating hiring risk through the contract-to-hire model. We employed a multi-channel sourcing strategy, including our extensive recruitment network and proprietary database of pre-screened talent as well as targeted advertising campaign across LinkedIn and relevant job boards. Process execution: 1. Head of Marketing & Communications: Within just three days of the initial briefing, we presented a shortlist of 3-4 highly qualified candidates. A streamlined, single-stage interview process involving key Executives and the Head of HR resulted in a successful offer and acceptance only one week after the assignment began. 2. Communications Advisor & Marketing Coordinator: Recognising the need for swift team integration, candidates for these roles were shortlisted within a few working days. Interviews were conducted efficiently by HR and the newly appointed Head of Marketing & Communications. Following thorough reference checks, offers were extended and accepted by the preferred candidates just one week after the job intake commenced.

Client’s return on investment

The client successfully filled all three critical marketing positions within exceptionally tight timelines. The new Head of Marketing & Communications was able to hit the ground running, immediately supported by their new Communications Advisor and Marketing Coordinator, and began the vital work of overhauling the marketing strategy. The contract-to-hire strategy proved highly effective; demonstrating exceptional capability and fit, the Head of Marketing & Communications was offered and accepted a permanent position just one month after starting, significantly exceeding the client's initial expectations. The NFP secured a complete, strategically aligned marketing team ready to drive its communications and growth objectives forward.

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