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Vice President of Marketing in Wichita, KS

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Wichita, KS
127065 - 170495
Low
127065
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
149210
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
170495
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 146630 175655 213925 Marketing Director 93525 113735 141470 Product Manager 79765 102555 119755 Product Marketing Manager 77185 97180 117820 Marketing Manager 77615 92880 109650 Marketing Coordinator 43215 53535 65145 Brand Manager 69445 82990 99330 Project Manager 59770 70950 86000 Customer Experience Marketing Manager 51385 64500 77185 Market Researcher 50740 62995 77400 Media Director 83420 100835 117820 Media Buyer 52890 61060 74175 Media Planner 51815 60200 72240 Communications Manager 66865 78475 90300 Communications Specialist 46870 55255 67080 Event Manager 48160 59125 72670 Event Coordinator 37840 43860 51385

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.