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Marketing Director in Wichita, KS

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Wichita, KS
93525 - 141470
Low
93525
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
113735
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
141470
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 146630 175655 213925 Vice President of Marketing 127065 149210 170495 Product Manager 79765 102555 119755 Product Marketing Manager 77185 97180 117820 Marketing Manager 77615 92880 109650 Marketing Coordinator 43215 53535 65145 Brand Manager 69445 82990 99330 Project Manager 59770 70950 86000 Customer Experience Marketing Manager 51385 64500 77185 Market Researcher 50740 62995 77400 Media Director 83420 100835 117820 Media Buyer 52890 61060 74175 Media Planner 51815 60200 72240 Communications Manager 66865 78475 90300 Communications Specialist 46870 55255 67080 Event Manager 48160 59125 72670 Event Coordinator 37840 43860 51385

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.