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Vice President of Marketing in Hartford, CT

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Hartford, CT
168435 - 226005
Low
168435
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
197790
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
226005
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 194370 232845 283575 Marketing Director 123975 150765 187530 Product Manager 105735 135945 158745 Product Marketing Manager 102315 128820 156180 Marketing Manager 102885 123120 145350 Marketing Coordinator 57285 70965 86355 Brand Manager 92055 110010 131670 Project Manager 79230 94050 114000 Customer Experience Marketing Manager 68115 85500 102315 Market Researcher 67260 83505 102600 Media Director 110580 133665 156180 Media Buyer 70110 80940 98325 Media Planner 68685 79800 95760 Communications Manager 88635 104025 119700 Communications Specialist 62130 73245 88920 Event Manager 63840 78375 96330 Event Coordinator 50160 58140 68115

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.